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Antabax's initiative with Giant, Tesco and Watsons raises RM66,804 for charity

Antabax's initiative with Giant, Tesco and Watsons raises RM66,804 for charity

December 14, 2012  | Posted in Events/Media Releases Share Article |

Shah Alam, December 13, 2012 – Antabax, a trusted an innovative antibacterial personal care range that provides 24-hour protection that effectively kills 99.9% of germs, in collaboration with leading Malaysian retailers Giant, Tesco and Watsons has raised more than RM66,804 in funds for five charity organizations through its Antabax Sensitive to Society charity fundraising initiative.
The initiative is believed to be the first sales-based charity fundraiser by a Malaysian brand that has seen cooperation and support from among three of the largest retailers in the nation. Each retailer chose the charity organization that it would like to support with 10% of sales from Antabax products during specified durations respective retailers collected and channeled to the charity of the retailer’s choice.

According to Lam Soon Edible Oils Sdn Bhd’s Executive Director (Sales & Marketing), Mr Kuek Bak Heng, the initiative is a continuation of Antabax’s longstanding commitment to its Corporate Social Responsibility (CSR) programs.
“The majority of our CSR activities have involved contributions of products, education materials, and the time of expert educators on hand hygiene. However not all needs can be met with personal care products alone, which is why we began raising funds by allocating a portion of sales towards two children’s homes in collaboration with Giant in 2011,” Mr Kuek said.
“When we approached Giant, Tesco and Watsons, the retailers could see the benefit of collaborating for the greater good despite being competitors. Malaysians and retailers based in Malaysia have a generous spirit and a willingness to help. Antabax is proud to have brought these parties together and raised RM66,804 for charity,” Mr Kuek added.
Giant chose to support the Breast Cancer Welfare Association Malaysia (BCWA), raising RM20,953 through sales of Antabax products from July 28th to August 31st, 2012. 
“Women’s health is an important issue, and women contribute greatly to Giant as our customers, staff, partners and management. BCWA supports survivors of breast cancer and their family, while educating women and their families on methods of early detection. During the campaign Giant also hosted education and awareness activities by BCWA at selected locations that were well attended by our staff and shoppers. We’re glad to have been able to support an organization that empowers women to help themselves,” said Ms Norine Erica Majaman, Marketing – General Manager of GCH Retail (M) Sdn Bhd.
Tesco has an active CSR program that includes visits to the pediatric ward of selected hospitals to bring cheer to children who have been hospitalized. For the Antabax Sensitive to Society initiative Tesco picked Tabung Kebajikan Perubatan Malaysia which assists underprivileged patients to purchase items such as prosthetic limbs that are not covered within regular health allocations, raising RM15,726 in funds over three months.
“Since we have a background in supporting those who have been hospitalized, it made sense to continue this support to their post-surgery and rehabilitation needs as well. We are glad to partner with Antabax to provide this crucial support,” said Ms Florence Soo, Corporate Social Responsibility Manager of Tesco Malaysia.
Watsons commitment to charity includes setting up its own Watsons’ SMILES Foundation which currently supports three children’s homes namely Rumah Kebajikan Al-Munirah, Rumah Keluarga Kami and Promise Home both financially and through regular staff visits to the homes. Sales of Antabax via Watsons’ stores nationwide from June to September raised RM30,125.
“We have been raising funds via the Watson’ Smiles Foundation and we were excited that Antabax was willing to support our foundation and these three homes. The additional funds will be of great help for upkeep and regular expenses for the home,” Mr. Brendan William, Learning & Development Manager/CSR Committee, Watsons Personal Care Stores (Malaysia) Sdn Bhd, explained.
According to Lam Soon General Manager (Household and Personal Care Marketing Division), Mr Francis Ng the Antabax Sensitive to Society initiative proves that Malaysians - consumers, retailers and brands - have a generosity of spirit that shines through.
“We have been overwhelmed by the support and reception of the public, and of our retail partners to this initiative,” he said.
Antabax’s brand ambassador, award-winning singer and actress, Ziana Zain was on hand to introduce the brand’s latest variant, the aptly named Sensitive antibacterial shower cream range developed and formulated to be 100% soap-free and alkaline-free with a pH 5.5 balance that is gentle on skin and features a non-allergenic light and subtle fragrance. It still provides 24-hour all day 99.9% antibacterial protection with skin vitamins and natural moisturizers to restore skin’s natural moisture levels and minimize skin irritation. It is certified ‘Halal’, giving Muslims full confidence in using it.
Antabax Sensitive is so gentle that it is suitable for use by children, giving them the same antibacterial protection as the rest of the family.
Ziana Zain and her daughter Nour Kaseh are featured in the Antabax Sensitive television commercial.
“The Antabax Sensitive to Society initiative has made an impact on Malaysians as they have supported a brand that they trust to channel valuable funds to charity organizations. I’m proud to have contributed to the campaign, and glad that the funds will make a difference in the lives of the children, women and men from these organizations,” a beaming Ziana said.
Speaking on behalf of all recipient organizations, the Director of Hospital Sg Buloh, Dr Haji Khalid bin Ibrahim encouraged other Malaysian brands to assist charities.
“Antabax has set an example for Malaysian brands that it is possible to help charitable organizations when there is willingness to sacrifice some profits for the greater good. Tabung Kebajikan Pesakit Hospital Sg Buloh will be able to assist at most one or two patients with the funds raised but it will make a tremendous difference to them. Similarly for the other recipients, the contribution is meaningful,” Dr Khalid said.
A summary of the Antabax Sensitive to Society initiative follows:


Participating Retailers


Amount Collected

Jul 28 to Aug 31, 2012


Breast Cancer Welfare Association Malaysia (BCWA)


July 20 to Sept 20


Tabung Kebajikan Perubatan Malaysia, Hospital Sungai Buloh


June to Sept 30


Watsons Smiles Foundation (in aid of Rumah Kebajikan Al-Munirah, Rumah Keluarga Kami and Promise Home)



Tags: antabax, corporate social responsibility, Tesco, Giant, Watson