Newly-launched Family Edutainment Centre is all set to inspire and empower kids
27 February 2012, Petaling Jaya - KidZania Kuala Lumpur, the nation for kids, was officially launched today as part of its Foundation Day ceremony. Continuing the proud KidZania tradition that first originated from
, YAB Tan Sri Dato’ Haji Muhyiddin bin Haji Mohd. Yassin, Deputy Prime Minister and Minister of Education unveiled the Eternal Flame of KidZania, igniting the path to an award-winning edutainment centre for kids. In officiating the Foundation Day Ceremony, the Deputy Prime Minister was also presented with a key to the City. Mexico
Photo (right): Launch of KidZania, Foundation Day
YM Tunku Dato’ Ahmad Burhanuddin, Managing Director and CEO of Themed Attractions and Resorts Sdn Bhd and Governor of KidZania Kuala Lumpur said, “KidZania’s Foundation Day is a symbolic representation of the foundation of a
. We are proud to bring the fastest growing educational and entertainment brand in the world to the children of new city to enjoy and benefit from. The unique concept of fun and learning that KidZania has to offer will aid developmental growth and inspire confidence, creativity and innovation among children.” Malaysia
“Kids love to role-play adults and with KidZania Kuala Lumpur now open, they can not only be photographers, engineers, models, TV hosts, pilots, doctors but experience the world of adults through 90 authentic role-playing activities. Real-world brands are a key component to KidZania’s success. The involvement of various Industry Partners from renowned local and international brands will further add a sense of realism to the city for kids, thus enriching the educational experience for the kids.”
KidZania also honoured their Industry Partners by presenting them with keys to the City. Industry Partners that were present were: A. Clouet & Co (KL) Sdn. Bhd. (Ayam Brand), Air Asia Berhad, Airtime Management & Programming Sdn. Bhd. (AMP) (hitz.fm), Allianz
Malaysia, Boustead Petroleum Marketing Sdn. Bhd. (BHPetrol), Celcom Axiata Berhad (School of X), CIMB Bank, Commonwealth Travel Service Corporation Pte Ltd (CTC Travel), Cotra Enterprises Sdn. Bhd. (VITAGEN and MARIGOLD), Dell Malaysia, F&N Beverages Marketing Sdn. Bhd (100 Plus)., FITTERS Diversified Berhad, Honda Malaysia, Kraft Malaysia Sdn. Bhd (OREO Biscuit)., KPJ Healthcare Hoya Lens Sdn. Bhd., Marrybrown Sdn. Bhd., Media Prima Berhad (TV3, NTV7, 8TV, TV9) Berhad, Malaysia Nippon Paint (M) Sdn. Bhd., Plaza Premium Lounge Management Ltd, RO Water Sdn. Bhd. (SeaMaster), Sony (Malaysia) Sdn. Bhd., Sushi Kin Sdn. Bhd. (Sushi King), Telekom Berhad, Tenaga Nasional Berhad and The New Straits Times Press ( Malaysia ) Berhad (News Straits Times and Berita Harian). Malaysia
Photo (left): Tan Sri Muhyiddin launching the Flame of KidZania, Kuala Lumpur
Present at the event were YAM Tunku Besar Seri Menanti Tunku Ali Redhauddin ibni Tuanku Muhriz, Chairman of Rakan Riang Sdn Bhd; Yang Amat Mulia Tengku Syarif Bendahara Perlis Syed Badarudin Jamalullail Ibni Almarhum Tuanku Syed Putra Jamalullail, Chairman of Fraser & Neave Holdings Berhad; Yang Berbahagia Laksamana Bersara Tan Sri Dato Sri Mohd Anwar Bin HJ Mohd Nor, Chairman of Lembaga Tabung Angkatan Tentera (LTAT); YBhg Tan Sri Dato’ Azman bin Haji Mokhtar, Managing Director of Khazanah Nasional Berhad; YBhg Tan Sri Dato’ Lodin Wok Kamaruddin, Deputy Chairman and Group Managing Director of Boustead Holdings Berhad; Y.Bhg Tan Sri Amirsham A. Aziz, Chairman of Themed Attractions and Resorts Sdn Bhd; Y.Bhg Dato’ Ghazali Mohd Ali, Director of Boustead Group; His Excellency Jorge Alberto Lozoya, the Mexican Ambassador to Malaysia; Mr. Xavier Lopez Ancona, KidZania’s Founder and President; along with KidZania’s Industry Partners and international delegates from other KidZanias around the world.
“Rakan Riang Sdn Bhd is proud that KidZania has made its way to
as it is a family edutainment centre, which offers an interactive learning and entertainment experience for kids, instilling the importance of educating and inspiring the kids of tomorrow. Through the joint-venture between Themed Attractions and Boustead Group, we are proud to introduce KidZania to Malaysian families to capture the lifestyle needs of today’s modern family. We also hope to encourage and strengthen the family bond through the activities that can be both enjoyable and meaningful”, said YAM Tunku Besar Seri Menanti Tunku Ali Redhauddin ibni Tuanku Muhriz, Chairman of Rakan Riang Sdn Bhd. Kuala Lumpur
Spread over 80,000 sq. ft. across two levels, KidZania Kuala Lumpur is conveniently located in the Curve NX opposite the Curve shopping mall in Mutiara Damansara, offering over 90 different role-play in 60 establishments.
KidZania Founder and President, Mr. Xavier Lopez Ancona said, “We are excited to launch KidZania here in
and to introduce this unique edutainment concept for the Malaysian market. Partnerships such as this make KidZania the global brand that it is and one that we can be proud of. I would like to thank the KidZania team for their hard work, effort and dedication to this project. We look forward to KidZania’s Grand Opening tomorrow and in welcoming the first visitors – both kids and their parents, for KidZania Kuala Lumpur’s first business day.” Malaysia
Tan Sri Haji Muhyiddin was later presented with a four-day open invitation to KidZania Kuala Lumpur to be given out to charities of his choice. This charitable contribution was made possible through the generosity of Themed Attractions, a wholly-owned subsidiary Khazanah Nasional Berhad.
The event also featured the KidZania dance performance alongside a live marching band. After the event, there was a walkabout with Tan Sri Haji Muhyiddin, who admired the various establishments in KidZania and later witnessed a fire at the ‘burning’ building being extinguished by KidZania firefighters.
Earlier, the kids read out KidZania’s Declaration of Independence and sang the KidZania national anthem as well as the Malaysian national anthem as the KidZania flag was hoisted alongside the flags of
Malaysia and . The Foundation Day event concluded with a symbolic ribbon cutting ceremony and the welcoming of KidZania’s first official visitor, local celebrity Datin Sofea Jane and her family. Mexico
Like all adventures, a child’s journey begins at the airport, where they get a boarding pass, a map to the city and a cheque for 50 kidZos. Kids then choose an occupation, learn about their job, don a uniform and start earning kidZos, all while having fun. Kids are encouraged to choose and decide which establishments they would like to visit thereby giving them a sense of independence and freedom.
In KidZania, kids can choose from various professions including that of a chef, judge, police officer, mechanic, pilot and many more. With the support of Industry Partners from respective professional industries, KidZania hopes to offer a real-life work environment for kids to experience. Through these partnerships, KidZania becomes more realistic and authentic for kids to relate to and associate with.
KidZania is a joint development by Themed Attractions and Boustead Group, via their joint-venture company, Rakan Riang Sdn Bhd. KidZania is expected to attract over 500,000 visitors annually. It offers a host of activities that will not only keep kids entertained for hours, but also prepare them for a better world.
The tickets are priced at RM55 (for MyKad holder) and RM75 (non-MyKad holder) for children and RM35 (for MyKad holders) and RM55 (non-MyKad holder) for adults. Once KidZania opens its doors on 28 February 2012, its operating hours will be from 10.00am to 5.00pm from Mondays to Fridays. For Saturdays, Sundays as well as School and Public Holidays, KidZania will be opened for two sessions; the morning session which starts from 10.00am to 3.00pm and the afternoon session is from 4.00pm to 9.00pm. Tickets can either be purchased at the KidZania airport counter ticket counter or online at the KidZania website. You will be able to select the date and session for the tickets.
For more information, log on to www.KidZania.com.my or you can call the KidZania CareLine at 1300 88 KIDZ(5439). Alternatively, you can also get connected with KidZania through Facebook at www.facebook.com/KidZaniaKualaLumpur.
KidZania is an indoor family edutainment centre, which offers an interactive learning and entertainment experience targeted for kids aged 4 to 14. KidZania combines role-play with real life, creating a kidcentric city experience designed to educate and inspire kids; from arriving at the airport, to visiting a city centre to exploring the city streets. As in the real world, kids choose activities – such as being a police officer, doctor, journalist or a customer – and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy, and recognisable destinations in the form of “establishments” sponsored and branded by leading international and local brands.
The facilities are designed to educate through experience, fostering the development of life skills, but from a kid’s perspective it is all about fun. KidZania is the fastest growing educational and entertainment brand in the world. It has won numerous awards, having been voted “Best Theme Park Worldwide” by The Themed Entertainment Association,“Top Family Entertainment Centre of the World” by the International Association of Amusement Parks & Attractions (“IAAPA”), “Global Leisure Operator of the Year” by Retail and Leisure International and “Concept of the Year” by MAPIC.
About Rakan Riang Sdn Bhd
Rakan Riang Sdn Bhd (“Rakan Riang”) is a Joint-Venture company between Themed Attractions and Resorts Sdn Bhd (“Themed Attractions”) and Boustead Holdings Berhad (“Boustead Group”) to develop KidZania Kuala Lumpur. Rakan Riang is 80% held by Themed Attractions and 20% held by the Boustead Group.
About Themed Attractions
Themed Attractions and Resorts Sdn. Bhd., a wholly-owned subsidiary of Khazanah Nasional Berhad, was incorporated in June 2009 to develop and operate theme parks and attractions in
Malaysia, serving as a catalyst for the leisure and tourism industry and bringing premier international theme parks and attractions such as Hello Kitty Town, HiT Entertainment’s Little Big Club and KidZania to . Malaysia