January 19, 2012 | Posted in Events/Media Releases | Post a comment | Share Article |
Silver Cross products cater to the current market whilst retaining their brand heritage and BABYBJÖRN debuts the Cradle Harmony, Baby Carrier Miracle and High Chair
Kuala Lumpur, 12 January 2012 – Renowned international manufacturers in baby merchandise, Silver Cross and BABYBJÖRN, announced their rebranding implementation and new product lines respectively, in conjunction with Mothercare’s 25th Anniversary Celebration in Malaysia at Mothercare’s flagship store in Suria KLCC today. The event marks a momentous milestone for the three companies as it saw the unveiling of Silver Cross’s new image and the introduction of BABYBJÖRN’s Cradle Harmony, Baby Carrier Miracle and High Chair alongside Mothercare’s celebration of its 25 years of presence in Malaysia
Photo (above left): Madam Goh Poh Teng, General Manager of Mothercare Malaysia, giving a speech on Mothercare’s 25thAnniversary in Malaysia
Silver Cross, a leader in baby strollers, known for consistently designing and building award-winning products, is reaching even greater heights as it rebrands and rejuvenates itself to cater to the changing needs and wants of parents and children. The brand remains relevant to a new generation of parents, whilst preserving its long-established heritage. The British brand, iconic for its pram and its associated 30 patented designs, has redefined itself and come a long way to the delight of the baby merchandise and retail industry.
“We are delighted to bring this newer, fresher interpretation of the Silver Cross brand to Malaysia
BABYBJÖRN has always set its eyes at developing comfortable and good quality baby products for the comfort of toddlers, their parents and parents-to-be worldwide. Today, the Swedish brand introduces Cradle Harmony, a cradle with a patented rocking mechanism which took six years to develop. The easy-to-move around cradle is designed to put babies to sleep comfortably and quickly with its gentle and soothing rocking movement, which can be triggered by the baby’s own movements. Parents can rest assured that babies waking up in the middle of the night can rock themselves to sleep with the rocking mechanism.
BABYBJÖRN also introduced the latest products in their baby carrier line, The Baby Carrier Miracle. The carrier ensures comfortable and safe support for a toddler’s head and neck and offers a unique, defining feature that enables close eye and body contact between baby and parent which is essential for babies during the birth stage and their first five to six months. Celebrated for its ergonomic perfection, the baby carrier is a unique carrying solution for active parents while ensuring ultimate comfort and safety for toddlers. The BABYBJÖRN High Chair was the third of the new products being introduced by the award-winning baby merchandise brand. Designed to make mealtimes more enjoyable and safe for small children aged six months to three years, the High Chair allows children to sit at the table with everyone else safely and securely. The chair prevents the baby from standing up and falling out – one of the most common causes of injury to small children. The product took eight years to develop, ensuring a balance of safety and user-friendly features.
“The Cradle Harmony, Baby Carrier Miracle and High Chair is a testament of our passion towards the manufacturing and retail industry specialising in baby products. All BABYBJÖRN products have been developed with the cooperation of paediatricians and child experts. Comfort, safety and quality with style has always been key to the development of our products and we are happy to share BABYBJÖRN’s latest creations with you,” said Miss Beatrice Archer, Sale Area Manager of BABYBJÖRN.
The unveiling of Silver Cross’s new image and new lines from BABYBJÖRN took place in conjunction with Mothercare’s 25th Anniversary in Malaysia
Currently, Mothercare has nine stores across Malaysia
“Mothercare grew from the one store in KL Plaza in 1987 to the nine stores it is today within major shopping complexes in the country. We are pleased to celebrate 25 years of parenting and we want to continue delivering the best, provide unique experiences and continue to share and grow with our customers for many more years to come,” said Madam Goh Poh Teng, General Manager of Mothercare Malaysia
About Silver Cross
Silver Cross first began designing transport for babies back in 1877 with its ground breaking perambulator which had the very first reversible folding hood and unique suspension system. Since the turn of the millennium, they have been designing and building new award winning products for parents and children offering the highest levels of quality, baby comfort and safety with chic, contemporary designs. Silver Cross now sells worldwide offering not only wheeled goods, but also a range of car seats and nursery equipment.About BABYBJÖRN
BABYBJÖRN is a Swedish family-owned company that develops and distributes products for babies and infants up to the age of three years old. The company was founded in 1961 and currently employs around 100 persons. The company’s product range of over 20 different products are available worldwide in about 50 countries and have been recognised for their safety, quality and style with many international awards.About Mothercare
Mothercare is a specialist retailer of products for mothers-to-be, babies and children up to the age of eight, offering a range of pushchairs, nursery furniture, children’s and maternity clothing, home furnishings, bedding, feeding, bathing, travel equipment and toys, among others. Mothercare carries with it an eye for quality, safety and innovation in providing products and services to meet the needs and aspirations of mothers, mothers-to-be, babies and young children.
