True Mix Introduces Thermomix the Super Kitchen Machine That Does It All to Revolutionize Your Kitchen Experience
Petaling Jaya, 27 September 2011 – Do you want a German maid in your kitchen who can do it all, allowing you to enjoy healthy home cooked meals, reduce the expensive and often unhealthy routine of eating out daily and rediscover traditional heritage recipes in a fun, fast and easy manner?
Thermomix, the Super Kitchen Machine developed by Germany’s Vorwerk Group is the kitchen assistant you have been dreaming of.
It cooks, boils, steams, fries, grinds, cuts, chops, blends, beats, kneads, weighs, crushes, emulsifies, whips, mixes, simmers, stews, minces, grates, mills, whisks, purees, pulverizes and automatically cleans itself torevolutionize your kitchen experience.
The sole distributor for THERMOMIX in Malaysia is True Mix Sdn Bhd, a company founded on the philosophy of improving quality of life through technology while retaining traditional values and the rich heritage that is passed down within families.
Dubbed ‘The Super Kitchen Machine’ because it replaces more than 10 regular kitchen appliances, Thermomix is a must-have kitchen essential in more than 60 countries where since its introduction in the early 70’s it has sold over 6.4 million units to convinced and satisfied users worldwide.
At an exclusive launch, members of the English media went head-to-head with an experienced home cook to produce Chinese and Western dishes within a given time frame with the media armed only with a THERMOMIX and a recipe book, while the home cook had an array of regular kitchen appliances and years of experience.With a menu that included traditional man tao, quintessentially Chinese stir-fry vegetables, refreshing lemonade and pumpkin soup, a western favourite, the home cook and the kitchen newbies were equally challenged.
The results were a surprise with the THERMOMIX-using media outdoing the home cook in terms of speed, ease of cooking, spare time and even taste!
The THERMOMIX which is priced at RM5,398 is not available through retailers relying instead on growing ranks of consultants, all of whom are users of the product to wow people at ‘cooking shows’ with the wonders the sleekly modern machine can perform.The different approach to marketing the Thermomix is necessary as the machine needs to be played with and experienced by the user to be fully appreciated, which is why the company offers no-obligation demonstrations in the homes of those who are interested.
True Mix Sdn Bhd Executive Director, Mr Lim Juan Hoong said that since the revolutionary kitchen appliance was introduced in Malaysia two years ago, sales have been growing steadily through word of mouth.
“There’s a philosophy behind the Thermomix. We are not selling a machine butintroducing a more balanced, healthier, family focused and fun way of life. After seeing the Thermomix in action for the first time, I knew I needed to have it and I’ve seen this reaction repeated since we introduced it to Malaysia,” said Mr Lim who has been using the machine for the past 4 years.
The company is confident that Thermomix will be well received as it puts healthy homecooked food within the reach of everyone with a minimal amount of effort and at a competitive price as it can replace many appliances including stove, blender, digital scales, food thermometer, bread maker, steamer, ice cream maker, rice cooker, slowcooker among others. The machine is sleekly modern and compact in appearance. There is only one dial to control the blade speed, graduated buttons for temperature control and buttons to setthe built-in timer with options for turbo speed and for the steaming (Varoma) function.
Thermomix delivers healthier meals as the temperature control ensures that foods do not burn or lose nutrients, vitamins and flavours with cooking done with a closed lid tomaintain the aroma and texture of foods. The temperature control, built-in digital weighing scale and timer result in remarkable consistency with recipes that can be recreated perfectly each time as measurements are precise, the temperature is fixed and the speed of stirring is set, letting even first time cooks produce consistently professional results.
The blades that can turn up to 12,000 rpm cut preparation and cooking time from minutes to seconds, and can be reversed to peel garlic or stir foods without cutting, maintaining the shape and texture while cooking.
There are different speeds for different needs from the slow for stir frying to turbo for turning ice cubes to sorbet!
“True Mix brought the Thermomix to Malaysia because we believe strongly in improving quality of life through technology while preserving traditional values. As lifestyles get busier with everyone working doubly hard to get ahead, the introduction of the Thermomix is timely and relevant as it can allow families and singletons to regain the simple pleasures of home cooked meals that are free of preservatives, MSG and colouring to be eaten together everyday in the comfort of your own home, while letting the imagination of everyone including children run wild when it comes to making healthy, delicious food,” Mr Lim remarked.
At its official media demonstration and briefing recently, the magical speed and versatility of the machine was showcased during the Thermomix Kitchen Revolution Challenge with lemonade squeezed in 3 seconds, man tao dough prepared in 2 minutes, Chinese-style stir fry vegetables chopped and cooked in 3-5 minutes and pumpkin soup chopped, stewed and pureed in just 20 minutes.
“The Thermomix Kitchen Challenge has shown how this super kitchen machine couldeasily outdo conventional cooking appliances. The Thermomix is even able to revive heritage recipes that few bother to make at home as these require a great deal of timeand effort to prepare, for example man tao or the Hokkien specialty Or Nee.
"The conventional cooking method would require much preparation - kneading, choppingand rolling before it can be steamed but with the Thermomix preparation and cookingtime is more than halved, not to mention removing the effort of constantly stirringtraditional delicacies such as kaya, jams, desserts (tong shui), stews, festive cookies and breads for a fast, fun and easy experience,” Mr Lim explained.
Mr Lim added that while many cooking appliances on the market aid in the preparation of food, the Thermomix actually takes on the cooking as well doing Asian and Western dishes with ease with more than 25,000 recipes have been added to its growing and tested recipe list.
“The Thermomix is perfect for busy people who still want to keep the tradition of good eating while maintaining quality of life. The best part is that Thermomix can even clean itself after use making for a fast, fun and easy experience from start to finish,” Mr Lim said with a laugh.
Other key features of the THERMOMIX that make Thermomix The Super Kitchen Machine include:
» Varoma function for steaming
» Auto wash function
» Using fewer pots and pans to save time and energy for washing up
» Less storage space is needed as it only uses one pot to replaces over 10 kitchen appliances – suitable for condominium and apartment kitchens where counter space is in short supply, and even for office pantries
» Free cookbook to guide first time and non-experienced cooks
» Valued Added After Sales Services, e.g. provide cooking workshop and special VIPcooking classes etc.
» Among the most energy efficient kitchen appliances in the world
For more information, please go to http://www.supermachine.com.my or call 03-7804 9326 for enquiries.
