September 04, 2011 | Posted in Lifestyle, Home Management/Safety, Events/Media Releases | 1 Comment(s) | Share Article |
Kaspersky Lab Introduces Innovative Hybrid Protection in 2012 Kaspersky Internet Security & Kaspersky Anti-Virus
Uses the Combined Power of Cloud & PC to Offer Best of Both Worlds Digital Security
PETALING JAYA, August 26, 2011 - Kaspersky Lab, a leading developer of secure content and threat management solutions, marks another milestone in digital protection with the introduction of its innovative hybrid protection combining the power of cloud and PC for maximum protection and convenience in the 2012 versions of its flagship home user products, Kaspersky Anti-Virus (KAV) and Kaspersky Internet Security (KIS).The 2012 versions of Kaspersky home user products use improved cloud-based technologies, the cutting edge of antivirus development. Cloud-based security works through the regular exchange of information between products installed on users’ machines and the centralized databases in the cloud thereby making the most up-todate threat information available for better digital security.
Cloud technologies have improved protection against spam as databases located in the cloud provide templates for new spam emails in real time. This helps Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 to quickly adapt to everchanging spammer tactics and quickly provide protective measures. Users do not have to fine-tune the new, user-friendly Anti-Spam module before getting down to work — the cloud already has all of the latest available data on spam mailings, saving time and providing greater convenience.
“Today we’re getting even closer to global market leadership. The early indicators of the 1st half 2011 show that Kaspersky has gained the third position in global total security software market share, following the long-term trend of steady growth[1].
Kaspersky Lab is ranked number one in the B2C Antivirus Market in the US with a market share of 31% in dollar volume in the first quarter of 2011. Meanwhile, in Total Security and Security Suites segments, Kaspersky Lab has the second and the third positions in dollar volume accordingly[2],“ said Mr. Jimmy Fong, Channel Sales Director, SEA, Kaspersky Lab.
Likewise, the company has the best growth indicators in European countries being among the Top 4 vendors and continues to outrun its competitors. According to GfK data, Kaspersky Lab secured the first place in key countries like Germany, France and Spain to emerge in second position in the B2C sector in Western Europe[3]. In the antivirus category, Kaspersky Lab has shown remarkable results, being number one with 41%[4] of the European retail market in the first quarter of 2011.
Mr. Fong added that the introduction of hybrid protection in KIS 2012 and KAV 2012 is timely with the exponential growth of Internet users. “The Internet is now a necessity of daily communication. Based on studies, the number of Internet users in the world will increase twofold to about two billion[5] by 2015. Unfortunately, cyber threats are increasing in tandem with the surge in Internet usage. Kaspersky Lab experts have found that attacks launched using Internet browsers had skyrocketed significantly from 23,700,000 attacks in 2007 to 580,000,000 attacks in 20106. This analysis reminds us that as much we rely on the Internet, the anti-virus software that we are using has to be powerful, updated and fast enough to detect any malwares or irregularities to stay a step ahead of cyber criminals.”
Footnote
[1] Market Share: Security software, Worldwide, 2010, Gartner
[2] The NPD Group, Retail Tracking Service, January-March 2011
[3] Ranking by Sales Value in Retail, B2C
[4] Ranking by Units in Retail, B2C
[5] Intel helps firms make the move to the ‘cloud’, 2011, http://business.inquirer.net/11255/intel-helps-firms-make-the-move-to-the-%E2%80%98cloud%E2%80%99
[6] Kaspersky Security Bulletin 2010. Statistics, 2010,
http://www.securelist.com/en/analysis/204792162/Kaspersky_Security_Bulletin_2010_Statistics_2010
“This is why Kaspersky Lab enhances digital protection by introducing the combined protection of cloud and PC in KIS 2012 and KAV 2012 to address the escalation of cyber threats for faster and more effective real time protection,” Mr. Fong shared.
The new product versions demonstrates how hybrid protection works with the main program window giving users in depth information about which cloud components are active and how they are protecting users’ computers and personal data.
"The new 2012 versions continue the long tradition of excellence that our home user products have come to be known for. They feature integrated, world-class protection technologies designed to combat even the most complex of threats. At the same time, these products are now simpler and more user-friendly than ever before. We have taken yet another huge step in protecting Internet users against the most dangerous, unknown threats out there. Many of the modules featured in Kaspersky Internet Security 2012, such as web-antivirus, heuristics, the threat rating sub-system and anti-rootkit components, have been made easier to update and now interact more effectively with cloud technologies,” Mr. Fong elaborated.
The main feature of cloud protection in KIS 2012 and KAV 2012 is set to receive positive response from the home consumers segment based on the proven sales record of the 2011 versions home user products.
“By taking full advantage of the most innovative cutting-edge technologies like cloud security in delivering the best possible cyberspace protection and value to market, we are confident that more people will switch to Kaspersky Lab through KIS 2012 and KAV 2012,” said Mr. Tan Chee Hui, Director of Techlane Resources Sdn Bhd.
Product Features
Improved protection from the cloud
With just one click, users of Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 can find out about the reputation of any file on a local computer and makean informed decision as to whether or not to use it. All users need to do is right-click on the file’s icon and select the ‘View file reputation in KSN’ menu option. Users will then be shown the file's threat rating as determined by the Kaspersky Security Network cloud service, which has been greatly improved since its inception and development three years ago. In addition to a file’s rating, users can also find out about the geographical distribution of the file, the level of trust attributed to it by other users and other similar information stored by Kaspersky Lab’s cloud tracking and rapid response systems.
The 2012 versions of Kaspersky Internet Security and Kaspersky Anti-Virus warn Internet users of links that pose a threat and which will redirect users to fraudulent, malicious and spammer websites. Kaspersky Lab’s latest products receive the most up-to-date information available about undesirable Internet resources directly from the cloud, including websites with adult, violent and other similarly unsavory content.
Users can rest assured that they will not find themselves entering websites designed to steal their personal information or infect their computers. Furthermore, Kaspersky Lab believes that the combination of cloud protection and security software running on users’ computers is an ideal way of ensuring multilayered protection. At present, this hybrid approach is the best option in terms of combating the wide range of threats out there in the wild. That is why both of the new product versions feature improved cloud technologies and enhanced program capabilities.
First-rate protection against unknown threats
New malware appears at an extremely rapid rate these days – roughly 35 thousand new malicious programs each day. There are no signatures for these new threats, meaning innovative methods are required to detect them. Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 effectively neutralize new threats using non-signature-based behavioral analysis of suspicious programs. Kaspersky Lab's latest products are capable of tracking program activity during present and previous work sessions.
Monitoring program activity uses data from other components, such as the proactive protection module, email, web and IM antivirus components, the firewall, etc. The monitoring module tracks complete chains of events that could impact security, and literally pieces together an entire picture of program operations or even groups of operations affected by malware. If there have been a number of related incidents on your computer, all the monitoring module needs is to detect one of them in order to find all of the others.
Importantly, it is now possible to cancel and roll back all of the actions executed by a program not only in the current working session, as was the case with Kaspersky Internet Security 2011 and Kaspersky Anti-Virus 2012, but in previous working sessions too. Furthermore, the list of actions that can be cancelled has been expanded to include the creation, renaming and modification of files, as well as changes to or new entries in the system registry, etc.
Malicious activity detection has also taken a step forward with the use of behavioral templates. Kaspersky Lab data about malicious programs is incorporated into these behavioral templates, and a centralized template database helps to quickly locate unknown malicious code with complex behavioral patterns.
Convenience and speed
Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 are both high performance products designed for minimal impact on your computer’s running speed and program operations. Kaspersky Lab’s products have been streamlined for optimal day-to-day use when surfing the Internet, searching for and viewing web pages, making VoIP calls, watching HD videos and playing online games, etc.
The intelligent update system downloads updates for active product components only and launches them immediately after they have been plugged in. That means that antivirus database components are kept right up-to-date and download traffic is minimized. The update launch mode has been adapted to suit typical laptop and desktop work modes and will not slow down performance when operating system activity is resumed or a user launches programs.
The Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 interfaces have been improved and now feature 3D and animated graphics, yet remain straightforward and user-friendly. The animated area of the main window contains intuitive icons for key actions, including disk scans, database updates, etc.
The latest versions of Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 can now be used with touch-screen devices. Product installation has also been optimized, minimizing any conflicts with incompatible security software. Additionally, the steps for activating and purchasing licenses can now all be found in one convenient window.
Pricing and Availability
Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 are available nationwide at all IT leading outlets and retail at:
» Kaspersky Internet Security 2012 – RM99 for 1 PC
» Kaspersky Internet Security 2012 – RM149 for 3 PC
» Kaspersky Internet Security 2012 – RM239 for 5 PC
» Kaspersky Anti-Virus 2012 – RM69 for 1 PC
» Kaspersky Anti-Virus 2012 – RM99 for 3 PC
» Kaspersky Anti-Virus 2012 – RM149 for 5 PC
» Kaspersky Anti-Virus 2012 (Home & Student Edition) – RM30 for 1 PC
To learn more about Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012, visit http://www.kaspersky.com/kaspersky_internet_security.
About Kaspersky Lab
Kaspersky Lab delivers the world’s most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. Kaspersky Lab is one of the top vendors of information security solutions in the world. The company’s products and technologies are used by over 300 million people worldwide, its technology is licensed by leading security vendors globally. The Kaspersky Lab group of companies is headquartered in Moscow, has five regional divisions and numerous local offices throughout the world. You can learn more about Kaspersky Lab by visiting http://www.kaspersky.com.my.
February 04, 2012 at 18:43:56
Of the panoply of website I've pored over this has the most vreatciy.