July 22, 2011 | Posted in Lifestyle, Fashion/Beauty/Dining, Events/Media Releases | Post a comment | Share Article |
Kuala Lumpur, July 20, 2011 - Famous French luggage brand DELSEY launches 4 new luggage ranges that come with several international patents. The 4 new ranges are: the solid metallic "INBOX" range, the chic and stylish "KARAT" range, the light and compact "FIBER LITE" range; and the colorful and versatile "LITE GLOSS" range. Meanwhile, DELSEY also showcases the world's first-ever wheeled luggage launched four decades ago, celebrating the brand’s time-tested creativity and quality.
DELSEY is the world's second largest luggage manufacturer, internationally renowned for its high quality, stylish yet classic design and excellent security features. Established in 1946, DELSEY is committed to developing innovative technologies. From inventing the world's first wheeled luggage in the 1970s, to introducing its revolutionary Zip Securi Tech today, multi-award winning DELSEY continues to break through the conventional and set new trends in luggage designs.
The patented “Zip Securi Tech” system
The 4 latest Delsey ranges feature its exclusive patented "Zip Securi Tech" system, making the luggage 41 times stronger. The internal and external two-directional 180-degree double zipper design significantly enhances the safety of its luggage by 72%, and increases wear resistance by 2.5 times. The security innovation makes the zipper unbreakable. This can effectively prevent contents of the luggage from being stolen, or illegal items being put in, while also avoid the zipper from breaking apart or luggage open due to overloaded contents, giving travelers ease of travel and peace of mind.
"Many luggage zippers could be easily tempered with a ball pen and contents are easily stolen. Therefore, we have incorporated the "Zip Securi Tech" system into the entire range of our latest luggage to enhance their security features, and to give travelers total peace of mind,” said Barry Cheung, President Sales Operations Asia, Delsey Asia Limited.
Choosing a suitable luggage is similar to choosing a house, whereby security is the primary consideration, in order to ensure protecting of one's personal property and privacy. With its unique "Zip Securi Tech" system and wear-resistant case, DELSEY is definitely the best partner in traveling, be it for business or leisure. The quality security features of DELSEY eliminate the hassle of a traveler’s journey.
The "KARAT" range's carefully crafted, unique diamond-cut design is an expression of simplistic and classic beauty. The 4 exceptionally safe DELSEY luggage ranges have not only won the heart of celebrities, their unique designs, superb quality and a variety of color choices, meet the requirement of different travelers.
Two Hard Case Ranges: Strong Stylish Appeal
Among DELSEY’s hard case offerings, solid metallic design "INBOX" and the fashionable and distinctive "KARAT" are the stars. Boasting exceptional functionality, "INBOX" embodies 7 innovative technologies and is made of 100% polycarbonate material. Not only does the luggage look attractive, it also promises excellent safety performance. In addition to the "Zip Securi Tech" system, the hard case luggage also features TSA luggage locks accepted and recognized for use by the U.S. Customs, giving travelers double safety protection. Its scratch-resistant case and 360 degree 4 swivel-wheel design make it a popular choice among travelers. Another high-profile hard case range is "KARAT", which has received numerous awards since its launch. It has won the Observeur du Design and Biennial at Saint-Etienne awards, as well as rated 9.9 points (out of 10) this year by the European Consumers Choice, putting it above the rest. Making this year’s debut is the new silver color "KARAT" with both excellent features and exceptional design the range is known for. Also made of lightweight polycarbonate material, coupled with diamond-cut design for its case, it is unique, stylish and avant-garde.
Soft Case ranges: Colorful and Fashionable
DELSEY soft case ranges include "FIBER LITE", known for its feather-lightweight. Available in 4 colors – light purple, dark green, black and red – the range makes a perfect statement of personal taste. The light and compact "FIBER LITE" comes with a high-tech, patented fiberglass structure, making it sturdy yet flexible. The "FIBER LITE" range also features the "Zip Securi Tech" system and TSA luggage locks, offering travelers double safety protection. At only 3.6kg, the 65 cm luggage is easy to maneuver and comfortable to carry around. About DELSEY
Established in 1911, French luggage brand DELSEY was named after its two founders, the DELashaye and SEYnhaeve brothers. Initially the brand specialized in making bags for camera, typewriter and record player. In 1946, DELSEY started to apply its sophisticated production process in making different types of luggage, delivering the best and safest travel experience to customers. Since then, DELSEY has been renowned worldwide for its excellent product quality, high-tech security technology and stylish design. DELSEY has also won many awards, and by winning the Export Oscar Award of France twice, it has established itself as one of the professional brands with exceptional quality. Leveraging on its advancements in technology, DELSEY is now present in over 110 countries, across 5 continents, with 6,000 points of sale, making it the world's second largest luggage manufacturer. It sells over 5 million units of luggage yearly, and has achieved a record of selling one luggage in every 10 seconds.
For more information, please log on to www.delsey.com
